When your intention is to provide customers with all information regarding your products or services, a traditional catalog design would be recommended. But if your intention is to create curiosity and ensure your catalog to make a powerful visual impression, an interactive look-book or handy flip-book may be more interesting. You don’t want to bore them with paragraphs and details.
Catalogs are able to communicate with people when no one is around. They do the work when everyone is sleeping.