The new “economy” or rather the new way of running a business is based on technology and Internet. The economy as we know it today, has transformed into a digital economy that recognizes the fundamental role of consumers. That is the reason why firms seek to change their business models in order to face the tough competition. The traditional way of managing a business has changed over the past few years. E-commerce, or also known as a online shop, has become a key driver of business success in the twenty first century.